THE HAPPY EGG CO.

Noble Foods fleet branding elevates their road fleet from an increasingly crowded space. Noble Foods’s award-winning marketing agility has repeatedly hatched quirky and effective brands that are crisp, vibrant and irresistibly attractive.

OPG inhouse design team collaborated with Noble Foods appointed Creative agency to ensure their initial concepts for Noble Foods, the happy egg co., Big & Fresh and Eggs for Soldiers brands were faithfully reproduced across their national fleet. Having handled thousands of artwork files in its time, OPG know the pitfalls to avoid. OPG workflows include: –

  • Initial contract review
  • Risk assessment & management
  • Pre-Flighting digital artwork files
  • GMG best-in- class colour management
  • On-Press proofing.

Moreover, OPG Integrated Systems approach to managing client expectations includes:

  • OPG ENVIRONMENTAL MANAGEMENT SYSTEM – ISO 14001:2015, audited by (BSI).
  • OPG QUALITY MANAGEMENT SYSTEM – ISO 9001:2015, audited by (BSI).
  • OPG OCCUPATIONAL H&S MANAGEMENT SYSTEM – ISO45001:2018 audited by BSI
  • ALCUMUS SAFE CONTRACTOR ACCREDITATION OPG 2018

As well as being recognised as a HP Trained Printing Company, OPG holds the coveted Platinum Select Graphics Specialists Award from 3M and is a registered GMG Colour Management House.

What does this mean for our valued clients like Noble Foods?

Simple. Quality delivered responsibly in a safe environment.

Noble Foods fleet branding elevates their road fleet from an increasingly crowded space. Noble Foods’s award-winning marketing agility has repeatedly hatched quirky and effective brands that are crisp, vibrant and irresistibly attractive. These paradigms of ‘marketing in motion’ are not only persuasive but leave a lasting impression.

OPG printed each truck livery using grand format HP Latex ink printers, onto premium pressure sensitive films that faithfully rendered each artwork and corporate palette perfectly. The printed film was protected with gloss laminate to increase its durability and preserve its good looks-even after years of demanding duty cycles. Each livery application was meticulously managed to minimise operational disruption and fitted by OPG expert application teams across the country.

Noble Foods trace their origin back to 1920. For almost a century, they have been evolving, developing and innovating their business model and philosophy. From modest beginnings, collecting eggs from small holders and delivering door-to-door using straw-lined wicker baskets with a horse & cart, Noble Foods is now the leading supplier of fresh eggs to the major retailers in the UK.

Each week they individually grade, pack and deliver over 60 million eggs for their customers. From developing their own formulated birdfeed recipes to creating market-winning brands including; the happy egg co. , Big & Fresh and Eggs for Soldiers, Noble Foods is a key innovator and contributor to the nation’s food service sectors.

Noble Foods’s leading brand, the happy egg co. goes the extra mile to ensure hen welfare is at the forefront of its operations. This central pillar is key to ensuring their eggs are best-in- class.

With hen welfare at the heart of all they do, they work with like-minded organisations such as the RSPCA, The British Hen Welfare Trust and The British Lion Quality Code of Practice. In 2016, the happy egg co. was awarded the Compassion in World Farming’s Good Egg Award.

One exciting business innovation is Noble’s successful venture into energy generation & efficiency. Noble Green Energy provides leading edge technologies for renewables & energy efficient solutions across the Noble Foods estate and beyond. Further operational efficiencies are gleaned from their dedicated distribution and logistics teams.

Noble Foods operate over 160 vehicles from 7 sites on a 24/7 basis, employing over 150 full- time drivers. Eggs are collected from over 325 individual farm producers located throughout England, Scotland and Wales. Customer deliveries are made 7 days a week on temperature-controlled vehicles direct to store or to regional distribution centres. Noble Foods’s brand values and business ethos chime with those of OPG – proud suppliers of fleet branding solutions to Noble Foods.

OPG goes the extra mile!

As part of its programme of continual business improvement, OPG management systems for quality, occupational health & safety and environmental protection are audited and certified to globally recognised standards: ISO 9001: 2015, ISO45001:2018 & IS014001:2015.

All this adds up to an irresistible value proposition from a company that is passionate about offering quality in a safe environment.