Boots

The current Boots livery was awarded Livery of the Year 2008 at the Motor Transport Awards in London.

One of the country’s most respected high street brands belongs to Boots and is much loved and trusted by the nation.

Their visual identity is projected through distinctive dynamic branding focusing on their iconic Blue oval device.

When Boots embarked upon a re-branding campaign for their national fleet it was clear from the outset care & sensitivity were required to build upon a generation of successful branding.

The fusion of innovative marketing ideas and practical knowhow from OPG - a winning combination.

OPG is Scotland’s only 3M approved graphics manufacturer and in partnership with 3M, proposed solutions for Boots fleet vehicle graphics that satisfied; agreed costing structures, service levels, quality standards & efficiency.